Take a look at the views from our thought leaders

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Topic
Popular
Unlocking opportunity with the Data (Use and Access) Act 2025
Matt Looker
Senior Digital Marketing Manager at Marketreach
5 min read
Matt Looker
abstract
Effectiveness
Why JICMAIL’s Q4 results should change marketing plans in 2026
Matt Looker
Senior Digital Marketing Manager at Marketreach
3 min read
Matt Looker
forest
Sustainability
The lifecycle and sustainability of mail
Dominic Gentleman
Leadership Graduate at Marketreach
5 min read
Dominic Gentleman
party
Effectiveness Inspiration
Wonderwall? Try Wonder-mail: how direct mail connects to the big media themes of the year
Cameron Russell
Head of Marketing at Marketreach
4 min read
Cameron Russell
Football team
Effectiveness
Boost trust and commercial growth with the Trust Explorer Tool
Sonia Danner
Senior Marketing Manager at Marketreach
5 min read
Sonia Danner
A torn piece of brown paper revealing a keyboard with the letters A and I
Innovation
The most real channel for a most unreal age
Tom Roach
VP Brand Strategy, Jellyfish (part of the Brandtech Group)
6 min read
VP Brand Strategy, Jellyfish (part of the Brandtech Group).
Cardboard protest sign reading ‘All you need is less’ held up outdoors.
Sustainability
Why reduction matters: the key to sustainability
Sonia Danner
Senior Marketing Manager at Marketreach
5 min read
Sonia Danner
Group of people walking in a forest
Popular
Surprising sustainability: Mail starts life as a regenerative crop
Sonia Danner
Senior Marketing Manager at Marketreach
3 min read
Sonia Danner
Bowling ball & pins
Customer Acquisition Effectiveness
The power of place: How geo-targeting is shaping smarter marketing strategies
Kyle Rance
Data Planning Director
4 min read
Kyle Rance
Woman in meeting
Strategy
Legitimate interests, legitimate growth: a new chapter for direct marketing
Chris Combermale
Director of Policy and Public Affairs at the DMA
4 min read
Marketreach group photo of authors
Effectiveness
Five ways marketers can Totally Mail It with a smart media plan
Sonia Danner
Senior Marketing Manager at Marketreach
5 min read
Sonia Danner
Woman in colourful shirt
Sustainability
Reinvention as a gateway to sustainability
Lauren Foskett
Business Director at MSQ/Sustain
3 min read
Lauren Foskett
A man reading a letter
Effectiveness Innovation
Make your media mix more effective by retargeting with Programmatic Mail
Philip Ricketts
Commercial Director at Marketreach
6 min read
Philip Ricketts
A woman watering her plants
Customer Acquisition
Is your business missing a local marketing connection?
Sasha Henry-Crawford
Commercial Strategy Development Director at Royal Mail
7 min read
Sasha Henry-Crawford