Blog | Eve Stansell

Mail Order. Magalogues. Look books. Catalogues. The channel has evolved but does print still hold a place in today’s retail media mix? And influence shopping behaviour? According to our latest research, two in three people visited the brand website after receiving a catalogue. And 55% bought something they saw in a catalogue.

As the pandemic continues to redefine our lives, one generation are emerging stronger, transformed and ready to brave the new world. Enter Gen Z, the powerful consumer segment who demand a lot from brands and what they stand for. This blog identifies different strategies to capture their attention. And goes beyond pure digital engagement for these digital natives.

In my previous blog ‘How brands can stay relevant in crisis times’ I outlined why brands should keep communicating with their customers and the importance of relevant communications during challenging times.

The world is in a different place now. We’ve been thrown into uncertainty - an unprecedented challenging time for most people globally.