Door drops (leaflets, flyers and brochures)
Door drops are a powerful, budget-friendly way to reach both existing and potential customers. Whether you're focusing on a local neighborhood or wanting to deliver nationwide, door drops are a reliable option for businesses of all sizes looking to grow.
What is door drop marketing?
Door drops are a type of mail marketing. Leaflets, flyers and brochures can all be sent to homes as part of a door drop campaign to grow brand awareness or attract new customers.
Door drop targeting lets you focus on the right audience by considering factors like location, demographics, and distance. The goal is to make sure your message reaches the right people.
If you're looking for more targeted, addressed types of mail marketing, take a look at direct mail and partially addressed mail.
What are the benefits of door drop campaigns?
There are many benefits to adding door drop marketing to your marketing mix.
Cost-effective and great value for money
When it comes to value for money, door drops deliver. For just £500, you can target around 7,000 homes—reaching over 71,000 homes for £5,000. Plus, door drops are often shared, meaning your message gets seen by even more people at no extra cost.
Precision targeting for maximum impact
Whether you want to focus on a specific neighborhood or a wider region, geo-targeting allows you to hit the right people. 65% of door drops are looked at by recipients as soon as they land on the mat. 75% are engaged with in total.
High engagement and measurable results
In a world of digital clutter, physical mail breaks through the noise. 65% of door drops are opened right away, and 75% are engaged with. Plus, 10% of recipients take action—whether it’s making a purchase, signing up, or learning more. Data from the JICMAIL Response Rate Tracker shows that door drops across all sectors achieve an average response rate of 0.6%* (2024 DMA Door Drop Report)
Target new customers without the need for personal data
Unlike forms of direct marketing, there is no need for personal data when running a door drop campaign. With advanced targeting options, you can still make sure your message reaches the right audience. Whether it’s targeting by age, location, or other demographics.
Ideal for testing and improving ROI
One of the best things about door drops? They’re ideal for testing different creatives, offers, and audience segments. Run small-scale campaigns or A/B tests to see what works best, ensuring you’re getting the most out of every pound spent. Fine-tuning your approach means better targeting, higher engagement, and of course, improved return on investment (ROI).
Team with other channels to amplify effectiveness
Want to make an even bigger impact? Combine door drops with your other channels—like TV, OOH (Out of Home), or digital ads. This integrated approach amplifies your results, whether it’s driving more sales, gaining more customers, or increasing brand awareness.
How can door drops help you achieve your marketing goals?
Door drop marketing is super flexible— it can work for businesses of any size and across all industries. You can send your door drops to audiences locally, or nationally to win new customers or raise brand awareness and grow your business.
Attract new customers
Door drops create a direct, personal connection with your audience, helping you reach the right people at the right time. By targeting the most relevant areas, you can scale customer acquisition with precision and at a lower cost.
Supercharge sales and prove ROI
Looking to spark action? Door drops are a powerful way to get recipients to visit your store, shop online, or reach out directly. Campaign data from the JICMAIL Response Rate Tracker reveals that door drops across all sectors achieve an average response rate of 0.6% and an impressive ROI of £2.60 for every £1 spent. (DMA Door Drop Report 2024).
Grow your brand awareness
Door drops not only drive sales but also boost long-term brand recognition. They’re 35% more memorable than social media and 49% more than email, often getting revisited multiple times. Even if people don’t act immediately, door drops stay in homes for an average of 5.4 days, keeping your brand top of mind.
How to create an effective door drop campaign
Agree the objectives of the campaign and how to measure performance
First, figure out what your goal is. Are you looking to boost sales, build brand awareness, or promote a special deal? Setting clear goals helps you stay focused and measure success.
Target the right audience
Make sure you’re sending your message to the right people. Use data to pick areas and households that are most likely to respond to your campaign, so you get the best value for money.
Nail the creative and print
Your design should catch attention and get your message across quickly. Choose the right format (like a postcard or flyer), and make sure the design feels on-brand and eye-catching.
Create a seamless experience
Add a digital touch like a QR code to make it easy for people to engage and create a more seamless experience. Whether it’s visiting your website or unlocking an offer, it adds a layer of convenience that can drive more action.
Clear call-to-actions
Make it obvious what you want people to do next. Whether it's using a discount or visiting your store, a simple call-to-action makes it easier for them to take action.
Measuring effectiveness
Once the campaign’s out, track how it’s doing. Keep an eye on response rates, sales, and any other goals you set to see what’s working and what could use tweaking.
Intereted in learning more? Check out our guide, how to create an effective door drop campaign.
Examples of door drop campaigns
You can learn about some of our successful door drop campaigns.
Princess Cruises makes a splash with door drops
Princess Cruises used door drop advertising to make a splash in the competitive cruise industry. By sending beautifully designed catalogues to high-potential households, they showcased their exceptional onboard experiences and unique destinations. These catalogues, with compelling visuals and QR codes, captured attention and drove readers online to explore more.
Their strategy included limited-time offers and helpful information about cruising and destinations, ensuring potential customers were inspired and informed. The January launch was perfectly timed for peak booking season. The results? A whopping £1.5 million in sales and an ROI of £20.10 for every £1 spent. Learn more.
