Blog | Ian Gibbs

Articles written by Ian Gibbs

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Time to bust some myths about mail measurement

Marketing effectiveness is a must for any business, but the question for some marketers is can mail be effectively measured? And the answer is, of course it can. In this blog marketing measurement expert, Ian Gibbs, explores exactly why mail is a highly effective and measurable marketing channel.

An illustrated image featuring people, mail, and a laptop

Effectiveness, Strategy

Working from home? Admail always has been

The household and individually targeted nature of door drops and direct mail point towards an increasingly important role for mail in the multi-channel mix. This article is written by Ian Gibbs, Director of Data Leadership and Learning at JICMAIL.

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