Blog | Patrick Malone

Articles written by Patrick Malone

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How Advertising Mail Can Add Value to Digital Advertising Campaigns

Discover how advertising mail can enhance your digital campaigns by offering a tangible, personal touch that drives engagement and recall. This article explores the relationship between physical mail and digital channels, revealing how integrated strategies can increase response rates, improve ROI, and create memorable brand experiences

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The rise of AI in advertising: Transforming the marketing landscape

AI is revolutionising advertising with personalised, data-driven strategies. Marketers can leverage AI for enhanced data analysis, programmatic advertising, and chatbots. Embracing AI is essential for businesses to thrive in the competitive marketing landscape.

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Advertising and the Attention economy - Why the Attention economy is booming and why it matters

Attention metrics are becoming an integral part of analytics and measurement, and not just for digital channels.

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