Blog | Sonia Danner, Marketreach

Do you want to drive your marketing career forward? Sonia Danner shares practical advice on staying relevant and nurturing your career. It’s easy to focus on the job, but what about your own personal development. Get some useful tips like proving the value of networking, finding a mentor, putting yourself in your customers’ shoes, keeping up with industry trends and more.

Maximise your campaign's effectiveness by fine-tuning your media mix. Explore strategies for precise targeting, optimal timing, and creative optimisation, and see how integrating different media channels can lead to better results.

The marketing landscape is constantly changing and as marketers we need to stay on top of the trends to help inform our strategies. Here are seven trends you don’t want to miss in 2024.

What comes to mind when you think of creativity? Limitless ideas, flexibility, bold and expressive are just a few examples. So when you add sustainability to the mix does this hinder or help creatives. In this blog I explore why sustainability is a force for good not just for the planet but for stimulating creative innovation. Learn more here

The marketing and media industry has a huge role to play in helping to reduce carbon emissions and guiding businesses on sustainable choices. Understandably, it can be hard for marketers to keep sustainability front of mind when faced with commercial priorities. But the fact is, it’s a necessary priority to preserve our planet. This blog provides an ultimate guide to improving the sustainability of mail marketing with practical tools to use right away.

Marketers have many tools, tactics and strategies to help grow their business. But in the first instance, they need to decide where to invest their resources. This could include growing market share, increasing customer share of wallet or improving churn rates. But for many companies, acquisition tops the priority list.

Media performance is always a hugely hot topic for marketers. It influences planning decisions and drives exploration of new innovations. In this blog we explore the unique strengths of direct mail and how they have helped brands in 2022.

In today’s world of rapid change, the most dangerous thing you can do is stand still. Brands and marketers must be ready to move as fast as consumers, adapt to their behaviours and capitalise on emerging opportunities.

As a marketer it seems obvious to always see the importance of customer value, right? Well now customers want businesses to prove their value even more.