Mail Unleashed
Hosted by advertising legend Rory Sutherland our ‘Mail Unleashed’ series goes in-depth with some top CMOs about their experiences with the hugely effective channel, direct mail.
Leading senior marketers talk direct mail with Rory Sutherland
Episode 1 Lis Blair
Host Rory Sutherland launched the series interviewing Lis Blair, CMO at MoneySuperMarket, about her unique experiences of effectively adding direct mail to the mix. Read more
Episode 2 Tony Miller
In this episode of Mail Unleashed, watch Tony Miller (former CMO at WW and Disney), discuss his success using direct mail with advertising legend Rory Sutherland. Read more
Episode 3 Pete Markey
Watch Pete Markey, CMO of Boots UK, unveil his personal secrets behind the power of direct mail with Rory Sutherland. And hear how to use direct mail to maximum effect in the marketing mix. Read more
Episode 4 Ellie Norman
Sport meets marketing as Ellie Norman, CCO at Manchester United, discusses the power of direct mail in the modern media mix. Including building strong positive associations to changing consumer perceptions, as she sits down with advertising legend Rory Sutherland. Read more
Episode 5 Seema Kumari
“Print is not dead”. Seema Kumari, former Senior Marketing & CRM Director at Hearst UK, explains to Rory Sutherland. They discuss how it’s valued by consumers and can be the crucial link to knit the entire marketing mix together effectively. Read more
Episode 6 Jack Gallon
Mail can be anything you want it to be, with a little creative spark, Jack Gallon, Executive Creative Director, MBAstack, explains to Rory Sutherland. They discuss how it’s a stage for creative ideas to perform on, allowing you to touch every sense and grab attention. Read more
Episode 7 Tash Whitmey
"When the right piece of mail lands on your doormat, it is really important and stands out disproportionately", Tash Whitmey, Group Director of Loyalty, CRM and Marketing at Tesco, shares with Rory Sutherland as they discuss her 25-plus years of success in direct marketing. Read more
Episode 8 Richard Shotton
Content written on paper is so much more memorable than on a screen, Richard Shotton, behavioural scientist and founder of Astroten, explains why to Rory Sutherland. He also unveils the key to being distinctive, how mail can change a consumer’s perception and generally how our minds work when we’re considering a brand. Read more
Episode 9 Natalie Milner
How can mail influence long-term brand perception as well as driving short-term purchase decisions? Rory Sutherland talks to Natalie Milner – former Group Membership & Loyalty Director, the AA – about the ‘toast rack’ theory. How to build loyalty through mail and how the flexibility in direct mail formats enable brands to create unique pieces every time. Read more
Episode 10 Nishma Patel Robb
Mail lets digitally-native brands, like Google, bridge the gap between the physical and digital worlds and gives them real-life personality. Our latest episode of Mail Unleashed features Nishma Patel Robb, ex-Google and Founder & CEO of The Glittersphere. Chatting with Rory Sutherland she delves into how she’s used mail throughout her career to build trust and get results, plus how she's always excited about the unlimited creativity of direct mail. Read more
Episode 11
‘What you get with mail is promises turning into guarantees’. Hear how Sayed Hajamaideen, Head of Brand & Marketing at SMARTY mobile, uses mail’s physicality to deliver on their promises and build trust with customers for a brand without a huge real-world presence. Read more
Episode 12
Check back soon for the next episode! Coming soon!
