Mail Unleashed

Hosted by advertising legend Rory Sutherland our ‘Mail Unleashed’ series goes in-depth with some top CMOs about their experiences with the hugely effective channel, direct mail.

Leading senior marketers talk direct mail with Rory Sutherland

Episode 3 Pete Markey

Watch Pete Markey, CMO of Boots UK, unveil his personal secrets behind the power of direct mail with Rory Sutherland. And hear how to use direct mail to maximum effect in the marketing mix. Read more

Episode 4 Ellie Norman

Sport meets marketing as Ellie Norman, CCO at Manchester United, discusses the power of direct mail in the modern media mix. Including building strong positive associations to changing consumer perceptions, as she sits down with advertising legend Rory Sutherland. Read more

Episode 5 Seema Kumari

“Print is not dead”. Seema Kumari, former Senior Marketing & CRM Director at Hearst UK, explains to Rory Sutherland. They discuss how it’s valued by consumers and can be the crucial link to knit the entire marketing mix together effectively. Read more

Episode 6 Jack Gallon

Mail can be anything you want it to be, with a little creative spark, Jack Gallon, Executive Creative Director, MBAstack, explains to Rory Sutherland. They discuss how it’s a stage for creative ideas to perform on, allowing you to touch every sense and grab attention. Read more

Episode 7 Tash Whitmey

"When the right piece of mail lands on your doormat, it is really important and stands out disproportionately", Tash Whitmey, Group Director of Loyalty, CRM and Marketing at Tesco, shares with Rory Sutherland as they discuss her 25-plus years of success in direct marketing. Read more

Episode 8 Richard Shotton

Richard Shotton, Founder of Astroten and author of ‘The Choice Factory’

Content written on paper is so much more memorable than on a screen, Richard Shotton, behavioural scientist and founder of Astroten, explains why to Rory Sutherland. He also unveils the key to being distinctive, how mail can change a consumer’s perception and generally how our minds work when we’re considering a brand. Read more

Episode 9 Natalie Milner

How can mail influence long-term brand perception as well as driving short-term purchase decisions? Rory Sutherland talks to Natalie Milner – former Group Membership & Loyalty Director, the AA – about the ‘toast rack’ theory. How to build loyalty through mail and how the flexibility in direct mail formats enable brands to create unique pieces every time. Read more

Episode 10 Nishma Patel Robb

Mail lets digitally-native brands, like Google, bridge the gap between the physical and digital worlds and gives them real-life personality. Our latest episode of Mail Unleashed features Nishma Patel Robb, ex-Google and Founder & CEO of The Glittersphere. Chatting with Rory Sutherland she delves into how she’s used mail throughout her career to build trust and get results, plus how she's always excited about the unlimited creativity of direct mail. Read more

Episode 11

‘What you get with mail is promises turning into guarantees’. Hear how Sayed Hajamaideen, Head of Brand & Marketing at SMARTY mobile, uses mail’s physicality to deliver on their promises and build trust with customers for a brand without a huge real-world presence. Read more

Episode 12

Kate Wheaton, Head of Strategy, Ogilvy One

Mail is irreplaceable. A bold statement made by Ogilvy One’s Head of Strategy, Kate Wheaton as she sits down with colleague Rory Sutherland to go behind the scenes on their marketing successes with mail and what makes it so unique. Read more

Mail Unleashed

Leading senior marketers talk direct mail with Rory Sutherland

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