Sayed Hajamaideen, Head of Brand & Marketing at SMARTY Mobile
‘Mail is the only physical, tangible part of our brand that consumers can touch’. Our latest Mail Unleashed episode features Sayed Hajamaideen, Head of Brand & Marketing at SMARTY Mobile, who sits down with our seasoned host Rory Sutherland to discuss how mail can inject life into digital brands.
Building trust with your customers without physical stores they can visit or even a product you can put in their hands isn’t an easy task. But that’s exactly what faced Sayed Hajamaideen, SMARTY Mobile Head of Brand & Marketing, when he joined the SIM-only mobile network. Find out how he uses mail to increase trust and turn promises into guarantees in our latest Mail Unleashed episode.
View the episode transcript here.
Watch the previous episode featuring Nishma Patel Robb, Founder of The Glittersphere or check out the series.
