What you'll see
- Thought pieces from marketing opinion leaders on the power of direct mail including Mark Ritson, Rory Sutherland and Pete Markey
- The best and most inspirational direct mail creative and case studies from around the world
- Statistics and infographics that prove why mail is effective in the media mix, helping brands to physically connect with their audience, build trust and accelerate results
- The latest examples of paper, print, technology and targeting innovations
- How to use mail sustainably as part of your media mix.
Mail engages customers and drives results
Direct mail is proven to shape behaviour and drive action. Its unique format gives brands space to use creativity to entertain their customers and provides the perfect platform for brands to make personal in-home connections. People value receiving it, engage with it and hold on to it.
Mail complements other channels and is proven to amplify results when part of a multi-media campaign. It adds reach, increases frequency of views and converts attention into results. It’s the part of the media mix that people actually touch, keep and remember.
Download our free book to see what thought leaders think about direct mail and how leading brands are using the power of physical to create unforgettable campaigns that build stronger audience connections.
