Nishma Patel Robb, Founder, The Glittersphere

Why would a digital giant like Google use direct mail when their entire world is online? In this episode of Mail Unleashed, Nishma Patel Robb, Founder & CEO of The Glittersphere explains how brands can avoid becoming one dimensional with mail.


There’s not many better endorsements for direct mail than a digital giant like Google relying on its unique ability to build their brand. In our latest episode of Mail Unleashed, Nishma Patel Robb, Founder and CEO of The Glittersphere and former Google Senior Director of Marketing, explains how mail’s powers can’t be ignored. Alongside marketing guru Rory Sutherland, the pair discuss the future role mail can play in helping brands break out of their ‘bubble’ and reach a whole new audience.

View the episode transcript here.

Watch the previous episode featuring Natalie Milner, Former group Membership and Loyalty Director, The AA

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