Considered. Engaging. Trusted. Mail is the channel that consumers feel they can rely on when it comes to making the choices that matter in their lives. Like buying a car. Choosing a mortgage. Making a healthcare choice.
Mail helps customers and prospects make the right decision for them.
That’s the lesson of this new piece of nationally representative research carried out by independent research specialists Thinks on behalf of Marketreach.
Mail is the only medium that reaches every audience. It gives your brand’s messages:
- More presence
- More standout
- More confidence
It helps persuade the undecided, and reassure the convinced. And crucially, at a time of rising mistrust about social media marketing and ‘fake news’, mail is the most trusted medium.
Mail has a dwell time that’s significantly higher than that of digital or social media, and far greater than that of TV advertising. So your audiences ‘live’ with your messages in the heart of their homes.
Because it’s a three-dimensional physical object, mail has shareability built in. And younger audiences really love it too.
Download your free copy of The Decision-Maker to find out how mail can be the difference-maker for your organisation.