Mail drives results
Response is at the heart of mail’s appeal. It’s a channel that’s noticed and acted upon - and it’s currently experiencing its highest levels of engagement.
Direct Mail marketing is all about results. It’s a powerful channel for raising awareness and building positive brand perceptions. It can amplify your communications from other channels and build customer loyalty. It’s also the perfect response driver, helping to deliver high performance on and offline.
The long-form nature of mail allows it to explain more complex messages and showcase multiple product lines. And because it often remains in the home for an extended period, its effectiveness unfolds over time.
Although we live in an increasingly digital world, mail’s influence remains important. For example, research shows that campaigns with mail in the mix are 43% more likely to report revenue uplifts and 75% more likely to report profit uplifts.
