Why Mail?
Mail plays a unique and compelling role in today’s marketing mix. It’s a tried, tested and trusted performer that drives measurable change in consumer behaviour. In an increasingly digital world, mail remains as resilient and relevant as ever.
Don’t miss Mail Unleashed
The series where we hear from top CMOs about their personal and professional experiences of direct mail campaigns, hosted by advertising legend Rory Sutherland. Each episode reveals just how direct mail adds value as a communication channel to meet the goals and objectives of brands, shows examples in the form of best-in-class case studies and demonstrates how to effectively integrate mail into your business. Watch full episodes here.
The channel that delivers
Both consumers and advertisers have multiple reasons to trust in mail. It’s engaging and effective. It’s single-mindedly commercial and yet it can tell complex stories.
Mail continues to evolve and adapt to changing times. In an increasingly online world it hasn’t just survived – it’s thrived. Digital fatigue and privacy concerns are issues that aren’t going anywhere, and here the very physicality of mail has proven to be its greatest advantage to marketers.
Why Mail is effective
Mail cuts through
Mail is trusted
Innovation in direct mail
Mail drives results
Mail works at every stage
Mail is measurable
Mail can be a sustainable choice
We know mail is effective at driving a 95% engagement rate, but how does it stack up environmentally? Mail can be part of a sustainable, circular economy. By understanding its entire life cycle, we can make better, more informed decisions that can significantly reduce our impact on the planet.
